The Pathbrand Team

Our Team. Your Success.

Meet Your Business Partners

Running a business alone is no fun. Partner with Pathbrand and get access to our hand-picked team of branding experts, internet marketing strategists, web designers, developers, copywriters and media production specialists. 

Profile picture of Joshua Libatique, Owner and Chief Strategist at Pathbrand Internet Marketing Company
Josh's "Men's Wearhouse" Smile
Founder & Chief Strategist

Joshua Libatique

Born and raised in the city of Big Tech and Single-Origin-Local-Small-Batch-Roasted-Artisanal-Overpriced coffee, San Francisco, CA. Josh coordinates the day-to-day operations at Pathbrand and leads Digital Strategy. Husband to a whimsical artist named Vanessa, and part-owner of one Siberian cat named Lyla.

Likes & Hobbies:

Teaching, Photography, Coffee, Dinosaurs, Star Trek, Gluten, Speaking Spanish, Humorous Rhyming Poetry, Irony, TEDTalks

Charles doing "The Smolder"
Charles doing "The Smolder"
Account Lead

Charles Abshire

With over 17 years of IT management expertise, local marketing, international business and sandwich-making experience, we're super happy to have Charles as one of our Lead Account Managers. Highly detailed, attentive and personable, Charles helps translate abstract business goals into concrete solutions.

Likes & Hobbies:

Chinese (Fluent in Mandarin), Japanese, Dr. Who, International Travel & Culture, Future Tech, Space, Strategy-Based Games, Planning, Virtual Conferences

Lydia at her happiest, walking along the beach!
Lydia at her happiest, walking along the beach!
Web Designer & Copywriter

Lydia McClelland

Based out of New York, Lydia is one of our Web Designers and Blog Writers. Lydia received her Associates of Computer Science degree in 2018. She loves helping business owners pursue their passion and spread brand awareness through custom websites. She's proficient in WordPress, Webflow, Kajabi, Clickfunnels, Canva and all things digital marketing.

Likes & Hobbies:

Duolingo Gamer: Currently on level 5 Spanish and Italian, Travel Enthusiast, Coffee Connoisseur, Swing Dancing, Watching falling stars around a campfire, Long strolls on a beach, Musical Theater, Pandas, Gelato

THE Seth Robinson
THE Seth Robinson
Creative Director & Designer

Seth Robinson

Seth brings 22+ years of working experience in creative fields, with a background in design and illustration across a number of industries and roles. "There is a process where people from different backgrounds share a vision and collaborate to the point where their ideas come together into a functional creation, and I love getting better at that process."

Likes & Hobbies:

Awkward & Unexpected Humor, Drawing & Painting, Sequencing Music & Art, Museums, Good Storytelling, Rascally Animals, Space & Science, Board Games, Leveling Up, Improving, Snacks, Windy Days

The other Josh.
Also Asian.
The other Josh. Also Asian.
Media & Design Coordinator

Josh Chang

Born in the Bay Area, bred in the great Pacific Northwest. Design and craftsmanship is part of Josh’s DNA. With a background in Architecture and Sustainable Design, Josh stewards projects from concept to execution as one of our project managers and design coordinators.

Likes & Hobbies:

Small batch artisan coffee and bourbon, bonsai, cooking, “the world is our oyster” nights and passive vernacular architecture.

Let's Talk!

Free 20-Min Intro Consultation​

Done window-shopping? Discover what's working for businesses like yours, and say hello!