Branding Strategy & Design

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Your Personal Design Team

All The Creativity With None of The Complication

At Pathbrand, we’re proud of our flexibility—both in what we create and how we approach the work.

Some clients partner with us for full-scale branding support, from strategy to design and beyond. Others bring us in for specific projects like creating a fresh visual identity or revamping a website. And sometimes, we’re called on to help define the problem before diving into the solution.

Whatever you need, we’re here for it.

The goal is simple: create a plan tailored to your needs and provide honest guidance to ensure the work makes sense for your goals.

The Pathbrand Process

How Branding Works

Great brand design starts with smart thinking. When you work with Pathbrand for your new business branding (or life-altering rebranding), we focus on the “why” before jumping into the “what.”

Thoughtful questions and strong ideas are the backbone of every successful project. If you’re looking for a team to churn out logos and color palettes without a strategy, we might not be the right fit. But if you’re after a partner who digs deep and builds from a strong foundation, let’s talk.

Here’s a look at how we bring your vision to life, step-by-step:

1. Listen

2. Define

3. Align

4. Design

5. Refine

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Custom Solutions

Business Branding Highlights

Strategy-First

Define your brand positioning, and lean into what makes your business unique and valuable to your clients.

Brand Personality

Find your authentic voice and create a brand personality that speaks directly to your ideal customers.

Logo Design

Get memorable logo designs and complete identity systems that work on the web and in print.

Brand Style Guide

Design Once,Use Everywhere

Full branding projects include an easy-to-use Brand Style Guide outlining the visual and messaging standards for your brand, ensuring the look and feel stays consistent on every channel, both digital and physical.

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