Web Design Tips for Small Business Owners: Negotiate Like a Pro
You’ve decided that your small business needs a website. Congrats! Having an online presence is crucial in today’s digital world. But before you start Googling “web design services near me,” there are a few things you should know about the web design industry, negotiating with web designers, and what to expect in terms of pricing. Keep reading for some insider web design tips that will help you navigate the process like a pro!
Do Your Research and Empathize
Before you start reaching out to web design firms, it’s important that you do your research and know what you’re looking for. What kind of website do you need? What kind of budget do you have? What are your must-have features? By having a clear idea of your requirements, you’ll be able to more easily weed out the design firms that aren’t a good fit. And when you do find a firm that you want to work with, you’ll be able to clearly articulate your vision and objectives from the start.
It may also be helpful to your your research from “the other side” – That is, reading the same articles that Web Design Companies or Web Developers are reading, like “How to Sell Web Design Services” (DesignRush), “How Much Does Branding Cost? (Forbes)” and “How To Sell Strategy Without Design or Visuals” (TheFutur).
All great web design firms and branding strategists are taught to empathize with the client for the best results. That empathy can work both ways! When you empathize with an agency (Especially a smaller, more personal agency, like Pathbrand), then you can relate to the strategic goals and deliverables that the agency is trying to help you reach. Help us help you!
Armed with knowledge and empathy, you can come to web design and branding conversations better prepared to discuss your needs and goals – and to negotiate like a pro.
Know Your Worth
Don’t be afraid to negotiate! Many small business owners make the mistake of accepting the first price quote they receive without so much as batting an eyelash. But the fact is, most web design firms are open to negotiation—you just have to be willing to ask. When it comes to pricing, it’s important to remember that you get what you pay for. If a firm is offering rock-bottom prices, there’s usually a reason why. On the other hand, if a firm is being too aggressive on pricing, that’s also something to be wary of. Finding that happy medium is key.
Build a Good Rapport
Finally, remember that working with a web design firm is very much like any other business relationship—rapport is key! You want to find a firm that you can easily communicate with and who understands your vision. The best way to gauge if you’ll have good chemistry with a firm is by having an initial consultation. Most firms offer these for free – we do!. This will give you an opportunity to get to know the team, see how they operate, and get a feel for their overall dynamic.
Get Everything in Writing
Last but not least, you always want to make sure that everything is getting put into writing! Once you’ve found a web design firm that you’re happy with, be sure to sign a contract that outlines all of the deliverables, deadlines, and payment terms. You and your design agency will feel better when both parties are held accountable and that there are no misunderstandings down the line.
Like These Web Design Tips?
There’s no denying it— designing a website can be overwhelming, especially if you’re not familiar with the ins and outs of the industry. But by following these simple web design tips, you can rest assured knowing that you’re well on your way to finding the perfect web design partner for your business—and negotiating like a pro!
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Welcome to our Insights Blog! We're Pathbrand: A Connecticut-based Internet marketing agency specializing in brand strategy, website design and development, and Search Engine Optimization (SEO) for growth-focused businesses. Want more? Sign up to receive tips in your inbox!